{"id":6792,"date":"2022-12-28T21:00:00","date_gmt":"2022-12-28T20:00:00","guid":{"rendered":"https:\/\/www.sv-merker.de\/online-marketing-im-sachverstaendigenbuero\/"},"modified":"2023-03-04T20:06:54","modified_gmt":"2023-03-04T19:06:54","slug":"online-marketing-for-appraisers","status":"publish","type":"post","link":"https:\/\/www.sv-merker.de\/en\/online-marketing-for-appraisers\/","title":{"rendered":"Online-Marketing for appraisers"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow  av-small-hide av-mini-hide  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize' style=' '  ><div   data-size='featured_large'  data-lightbox_size='large'  data-animation='fade'  data-conditional_play=''  data-ids='6696'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow_full'  data-interval='5'  data-class=' image_no_stretch'  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption='aviaTBperma_caption'  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-src=''  data-position='top left'  data-repeat='no-repeat'  data-attach='scroll'  data-stretch='image_no_stretch'  data-default-height='42'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured_large av_slideshow_full  image_no_stretch avia-fade-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 42%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='https:\/\/www.sv-merker.de\/wp-content\/uploads\/Headerbild-Blogpost-2-1500x630.png' width='1500' height='630' title='Christmas special' alt='Online marketing for appraisers'  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class = \"caption_fullwidth av-slideshow-caption caption_left\"><div class = \"container caption_container\"><div class = \"slideshow_caption\"><div class = \"slideshow_inner_caption\"><div class = \"slideshow_align_caption\"><div class='avia-caption-content  '  itemprop=\"description\"  ><p>In this year&#8217;s Christmas special, there is an experience report. Read how we do online marketing as an appraisal office!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id='av_section_1'  class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6792'><div class='entry-content-wrapper clearfix'>\n<div  style='height:40px' class='hr hr-invisible   avia-builder-el-2  el_before_av_four_fifth  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"flex_column av_four_fifth  no_margin flex_column_div first  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  \" style='background: #f8f8f8; padding:50px 50px 20px 50px ; background-color:#f8f8f8; border-radius:0px; '><p><div  style='padding-bottom:0px; ' class='av-special-heading av-special-heading-h1  blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first   av-mini-hide'><h1 class='av-special-heading-tag  av-mini-font-size-overwrite av-mini-font-size-24'  itemprop=\"headline\"  >Online marketing in the surveyor\u2019s office &#8211; a field report<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:18px; '  itemprop=\"text\" ><p><em>28th Dezember 2022 by P. Merker<\/em><\/p>\n<p><span style=\"color: #90111c;\">Year-end reviews<\/span> have traditions.<\/p>\n<p>I personally like traditions very much, starting with old English cars and ending not least with our more than 60-year company history.<\/p>\n<p>Incidentally, annual reviews are also in vogue &#8211; as a glance at my current <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.linkedin.com\/in\/philip-merker-industriebewertungen\" target=\"_blank\" rel=\"noopener\">newsfeed on Linkedin<\/a><\/span> proves.<\/p>\n<p>A <span style=\"color: #90111c;\">trend with tradition<\/span>. That sounds just as exciting to me as <span style=\"color: #90111c;\">&#8220;online marketing in an surveyor&#8217;s office&#8221;<\/span> and that&#8217;s exactly what we want to talk about here today, because we have gained some experience with it in 2022.<\/p>\n<p>Perhaps one or the other of our valued newsletter readers is facing similar challenges and would like to learn from our <span style=\"color: #90111c;\">&#8220;learnings&#8221;<\/span> (as you can see, we are also learning the appropriate language at the moment&#8230;).<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='1'  class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll  avia-builder-el-6  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6792'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_four_fifth  no_margin flex_column_div first  avia-builder-el-7  avia-builder-el-no-sibling  \" style='background: #f8f8f8; padding:50px 50px 20px 50px ; background-color:#f8f8f8; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:18px; '  itemprop=\"text\" ><h2><strong>Table of contents<\/strong><\/h2>\n<p><a href=\"#3\"><span style=\"color: #5f6062;\">SEO &#8211; Strategy &#8211; Or how to find the expert on the internet<\/span><\/a><\/p>\n<p><span style=\"color: #5f6062;\"><a style=\"color: #5f6062;\" href=\"#4\">E-mail marketing &#8211; Or how to remember the Merker<\/a><\/span><\/p>\n<p><span style=\"color: #5f6062;\"><a style=\"color: #5f6062;\" href=\"#5\">CRM &#8211; Or how the expert manages his customer relations<\/a><\/span><\/p>\n<p><span style=\"color: #5f6062;\"><a style=\"color: #5f6062;\" href=\"#6\">Conclusion and outlook<\/a><\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='2'  class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll  avia-builder-el-9  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6792'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_four_fifth  no_margin flex_column_div first  avia-builder-el-10  avia-builder-el-no-sibling  \" style='background: #f8f8f8; padding:50px 50px 20px 50px ; background-color:#f8f8f8; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:18px; '  itemprop=\"text\" ><h2>Online marketing in the surveyor&#8217;s office: Trend meets tradition<\/h2>\n<p>As you know, we are a classic <span style=\"color: #90111c;\">B2B service provider<\/span>. We know all our clients personally, our most important &#8220;channel&#8221; is <span style=\"color: #90111c;\">recommendation<\/span> and the &#8220;link&#8221; to online marketing therefore does not seem very compelling.<\/p>\n<p>Of course, we have had a well-maintained website for some time now, because even something as old-established as a surveyor&#8217;s office (&#8220;old-school&#8221; as some people say&#8230;.) should no longer exude the charm of 1998.<\/p>\n<p><span style=\"color: #90111c;\">The first frustration<\/span> &#8211; perhaps you know it &#8211; was not long in coming:<\/p>\n<p>The brand-new website is finally ready and now you sit in front of it day after day hoping and waiting for the endless traffic that must finally come&#8230; And at some point you realise that Google can <span style=\"color: #90111c;\">simply ignore<\/span> even the best website of an expert&#8217;s office.<\/p>\n<p>After several frustrating, uneventful weeks on the Internet, countless podcast episodes by <span style=\"text-decoration: underline;\"><a href=\"https:\/\/education.omr.com\/\" target=\"_blank\" rel=\"noopener\">OMR Education<\/a><\/span> (highly recommended by us!) and the corresponding OMR reports, and after reading several blogs, it was clear that we needed an <span style=\"color: #90111c;\">SEO strategy.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='3'  class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll  avia-builder-el-12  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6792'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_four_fifth  no_margin flex_column_div first  avia-builder-el-13  avia-builder-el-no-sibling  \" style='background: #f8f8f8; padding:50px 50px 20px 50px ; background-color:#f8f8f8; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:18px; '  itemprop=\"text\" ><h2>SEO strategy: Or how to find the expert on the Internet<\/h2>\n<p>So we started to think about <span style=\"color: #90111c;\">keywords<\/span>, <span style=\"color: #90111c;\">search intentions<\/span>, <span style=\"color: #90111c;\">target groups<\/span> and <span style=\"color: #90111c;\">content<\/span>.<\/p>\n<p>In the first step, we learned that the terms we like to use to describe our business itself are unfortunately only<\/p>\n<ul>\n<li>very rarely and\/or<\/li>\n<li>with completely different intentions<\/li>\n<\/ul>\n<p>are searched for on the internet. An <span style=\"color: #90111c;\">example<\/span>:<\/p>\n<p>How many times a month do you think <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sv-merker.de\/en\/how-do-you-evaluate-machines\/\"><span style=\"color: #90111c; text-decoration: underline;\">&#8220;valuation of machines&#8221;<\/span><\/a><\/span> is googled?<\/p>\n<p>Ten times! That was &#8211; I admit it &#8211; a bit of a shock. We knew that we were working in a niche, but not sooo niche after all&#8230;<\/p>\n<p>A <span style=\"color: #90111c;\">second example:<\/span> When we talk about <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sv-merker.de\/en\/industrial-appraisals\/business-relocation\/\">&#8220;company relocations&#8221;<\/a><\/span>, we are talking about calculating compensation sums when, for example, the public sector needs land for infrastructure projects.<\/p>\n<p>However, most people who type this term into the Google search slot want to know what the labour law consequences of a relocation are. Interesting, but not our business.<\/p>\n<p>However, it is very worthwhile, with a lot of patience, diligence and imagination, to research what terms could be used to describe your service, especially by people who don&#8217;t even know yet that the service exists (and that it could help them).<\/p>\n<p>In any case, we have been able to win completely <span style=\"color: #90111c;\">new clients<\/span> for ourselves in this way, for example in the area of <span style=\"color: #90111c;\">fair market value appraisals for machinery<\/span>.<\/p>\n<p>And very often we have heard the sentence: <span style=\"color: #90111c;\">&#8220;I wish I had known you existed earlier!&#8221;<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='4'  class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll  avia-builder-el-15  el_after_av_section  el_before_av_four_fifth   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6792'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_four_fifth  no_margin flex_column_div first  avia-builder-el-16  avia-builder-el-no-sibling  \" style='background: #f8f8f8; padding:50px 50px 20px 50px ; background-color:#f8f8f8; border-radius:0px; '><section class=\"av_textblock_section  av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:18px; '  itemprop=\"text\" ><h2>Email marketing: Or how to remember the Merker?<\/h2>\n<p>The second thing we did was to introduce email marketing. This means we offer a regular <span style=\"color: #90111c;\">newsletter<\/span> &#8211; exactly the one you are reading right now.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6792'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_four_fifth  flex_column_div first  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  \" style='padding:0px 50px 0px 50px ; border-radius:0px; '><p><div  style='padding-bottom:0px; font-size:24px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote  avia-builder-el-19  el_before_av_codeblock  avia-builder-el-first  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Speaking of which: you can subscribe to our newsletter here!<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll  avia-builder-el-21  el_after_av_four_fifth  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6792'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_four_fifth  no_margin flex_column_div first  avia-builder-el-22  avia-builder-el-no-sibling  \" style='background: #f8f8f8; padding:50px 50px 20px 50px ; background-color:#f8f8f8; border-radius:0px; '><section class=\"av_textblock_section  av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:18px; '  itemprop=\"text\" ><p>The idea behind it is this: How do we manage to stay regularly present with our customers, multipliers and potential customers? Above all, how do we manage to ensure that prospective customers, multipliers and website visitors remember us precisely when they need us and not just at the moment when they came across us once?<\/p>\n<p>For us, email marketing was the answer to these questions. Month after month, we try to offer <span style=\"color: #90111c;\">interesting topics from our assessment practice<\/span> and thus land in the <span style=\"color: #90111c;\">inboxes of our clients and ideal customers.<\/span><\/p>\n<p>In any case, we would not want to miss this direct and immediate exchange &#8211; despite the not inconsiderable effort &#8211; and certainly not all the positive feedback we receive.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='5'  class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll  avia-builder-el-24  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6792'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_four_fifth  no_margin flex_column_div first  avia-builder-el-25  avia-builder-el-no-sibling  \" style='background: #f8f8f8; padding:50px 50px 20px 50px ; background-color:#f8f8f8; border-radius:0px; '><section class=\"av_textblock_section  av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:18px; '  itemprop=\"text\" ><h2>CRM &#8211; Or how the surveyor manages his customer relations?<\/h2>\n<p>The third <span style=\"color: #90111c;\">&#8220;gamechanger&#8221;<\/span> was the introduction of a CRM system (we decided on Central-Station, which works like an iPhone: plug it in and go).<\/p>\n<p>As I said before, we know all our clients personally &#8211; to manage our client relationships, a <span style=\"color: #90111c;\">mail programme, business card box and telephone<\/span> are virtually all we need.<\/p>\n<p><span style=\"color: #90111c;\">Virtually.<\/span><\/p>\n<p>Because the truth is that with many a client we (or worse, the client himself!) have been shocked to discover that the last <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sv-merker.de\/en\/industrial-appraisals\/insurance-value-appraisal\/\">insurance appraisal<\/a> <\/span>was ten years ago (we would have sworn five &#8230;) and the <span style=\"color: #90111c;\">regular annual adjustments of the sum insured<\/span>, which we usually take on, were sometimes far from regular.<\/p>\n<p>And we were about as far from a <span style=\"color: #90111c;\">structured acquisition process<\/span> as Megan Markle is from the English throne.<\/p>\n<p>With the introduction of our CRM, we have actually managed to get a wonderfully <span style=\"color: #90111c;\">structured and continuous regularity and efficiency<\/span> into our client contacts, for example, simply by being able to link each client with the date of their last appraisal. Quite banal really&#8230;<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='6'  class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll  avia-builder-el-27  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6792'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_four_fifth  no_margin flex_column_div first  avia-builder-el-28  avia-builder-el-no-sibling  \" style='background: #f8f8f8; padding:50px 50px 20px 50px ; background-color:#f8f8f8; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:18px; '  itemprop=\"text\" ><h2>Conclusion and outlook<\/h2>\n<p>Ultimately, and this is the crucial point, we were able to achieve <span style=\"color: #90111c;\">30% more turnover<\/span> in the past year, which can be attributed solely to our <span style=\"color: #90111c;\">online activities.<\/span> Isn&#8217;t that great?<\/p>\n<p>Let me summarise again:<\/p>\n<ol>\n<li>With <span style=\"color: #90111c;\">SEO<\/span>, we were able to win <span style=\"color: #90111c;\">new customer groups<\/span> for us, some of whom didn&#8217;t even know we existed before and needed us.<\/li>\n<li>With <span style=\"color: #90111c;\">email marketing we are remembered by customers,<\/span> potential customers, interested parties and multipliers.<\/li>\n<li>With <span style=\"color: #90111c;\">CRM<\/span>, we succeed in contacting old and new customers at the right time with the <span style=\"color: #90111c;\">right points of contact.<\/span><\/li>\n<\/ol>\n<blockquote>\n<p>Our conclusion: online marketing is worthwhile and fun!<\/p>\n<\/blockquote>\n<p><span style=\"color: #90111c;\">What didn&#8217;t work?<\/span> Well, nobody really wanted to read the long technical articles on Linkedin.<\/p>\n<p><span style=\"color: #90111c;\">What&#8217;s next?<\/span><\/p>\n<p>So we admit: Trying it out was already a lot of fun, succeeding with it was even more enjoyable. We will add the following next year and are curious to see what works:<\/p>\n<ul>\n<li><span style=\"color: #90111c;\">Ads<\/span> on Linkedin (feel free to keep an eye out and give us feedback).<\/li>\n<li>Press work on <span style=\"color: #90111c;\">online media<\/span> that play our themes (do you have a recommendation for us? Our longlist is in the making).<\/li>\n<\/ul>\n<p>We are still holding back with dancing on Tiktok &#8230;<\/p>\n<p>With this in mind: Have a good start to the new year and stay ambitious!<\/p>\n<p>Your Philip Merker<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='6'  class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll  avia-builder-el-30  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6792'><div class='entry-content-wrapper clearfix'>\n<div  style='height:100px' class='hr hr-invisible   avia-builder-el-31  el_before_av_one_fourth  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-32  el_after_av_hr  el_before_av_three_fourth  \" style='border-radius:0px; '><div  class='avia-image-container  av-styling-circle    avia-builder-el-33  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/www.sv-merker.de\/wp-content\/uploads\/Ohne-Titel-1000-x-1500-px-2-300x300.png' alt='Philip Merker Expert for the appraisal of machinery and technical equipment' title='Philip Merker  Expert for the appraisal of machinery and technical equipment' height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class=\"flex_column av_three_fourth  flex_column_div av-zero-column-padding   avia-builder-el-34  el_after_av_one_fourth  el_before_av_hr  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Philip Merker, MBA<\/p>\n<div>\n<div>\n<div>\n<h2><a href=\"https:\/\/www.sv-merker.de\/en\/\">Merker Industriebewertungen<\/a><\/h2>\n<\/div>\n<section>\n<div>\n<p>Certified expert for the evaluation of machinery and technical equipment (DIN EN ISO \/ IEC 17024)<\/p>\n<p>M\u00f6nckebergstr. 5, 20095 Hamburg<\/p>\n<p>Telephon +49 40 602 13 33<br \/>\n<a href=\"https:\/\/www.sv-merker.de\/en\/contact\/#contactform\">Email \u00adinfo@sv-merker.de<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div><\/section><\/div><div  style='height:100px' class='hr hr-invisible   avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10'  class='avia-section main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll  avia-builder-el-37  el_after_av_section  avia-builder-el-last   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6792'><div class='entry-content-wrapper clearfix'>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-38  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-39  el_after_av_hr  el_before_av_hr  \" style='border-radius:0px; '><\/div><div  style='height:10px' class='hr hr-invisible   avia-builder-el-41  el_after_av_one_full  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":6697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.sv-merker.de\/en\/wp-json\/wp\/v2\/posts\/6792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sv-merker.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sv-merker.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sv-merker.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sv-merker.de\/en\/wp-json\/wp\/v2\/comments?post=6792"}],"version-history":[{"count":8,"href":"https:\/\/www.sv-merker.de\/en\/wp-json\/wp\/v2\/posts\/6792\/revisions"}],"predecessor-version":[{"id":6819,"href":"https:\/\/www.sv-merker.de\/en\/wp-json\/wp\/v2\/posts\/6792\/revisions\/6819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sv-merker.de\/en\/wp-json\/wp\/v2\/media\/6697"}],"wp:attachment":[{"href":"https:\/\/www.sv-merker.de\/en\/wp-json\/wp\/v2\/media?parent=6792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sv-merker.de\/en\/wp-json\/wp\/v2\/categories?post=6792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sv-merker.de\/en\/wp-json\/wp\/v2\/tags?post=6792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}